The name Salt & Olive Co. was born from a moment of spiritual revelation, deeply rooted in the profound biblical symbolism of two essential elements: salt and olive oil. Our brand is founded on the Christian principles these substances represent: preservation, covenant, healing, anointing, and illumination.

The inspiration for "Salt" comes from Jesus' declaration in the Sermon on the Mount: "You are the salt of the earth" (Matthew 5:13). In ancient times, salt was vital for preservation, purification, and sealing covenants. As "the salt of the earth," we are called to be a preserving influence in the world, bringing flavor and goodness to a bland world, and standing as a testament to God's enduring covenant. We strive to be a brand of integrity, positively impacting our community by preserving the timeless truths of the Gospel.

The "Olive" in our name points to the sacred act of anointing and the concept of light. Pure olive oil was commanded by God for holy anointing in the Tabernacle (Exodus 30:22-31), symbolizing sanctification and being set apart by God. This anointing foreshadowed the work of the Holy Spirit, signifying divine favor and calling. Additionally, olive oil was essential for lighting the lamps in the Tabernacle (Exodus 27:20-21), providing continuous light. Just as this oil illuminated the darkness, we are called to be a light in the world, reflecting Christ's truth and guiding others.

Salt & Olive Co. is a reflection of our desire to be more than just a provider of biblically rooted apparel and digital goods. We aim to be a beacon of our faith, like salt preserving what is good and true, and like olive oil, a vessel for healing, consecration, and the transformative power of the Holy Spirit, illuminating the path with God's light. Our name serves as a daily reminder of our core purpose: to honor God in all we do and to be a source of blessing to our community and the world.